A Chinese Couple’s Delivery Restaurant: $300K Yearly Sales, $0 Profit! Who’s Taking the Money?

Oct 12, 2026 - 09:34
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Earlier this year, mainland industry publication Canyinjie ran an article describing “2.2 million yuan (about US$308,000) in sales, zero profit.” As 2026 began, a harsh new phrase spread online: “busy but unprofitable.”

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