Ultra-Processed Foods Linked to Brain Changes That Drive Overeating

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Ultra-processed foods (UPF) may be literally rewiring your brain to make you overeat, according to research that examined brain scans from nearly 30,000 middle-aged adults and found structural changes in regions that control hunger and food cravings.
Key Brain Changes Identified
The research, recently published in Nature, found that people who consumed more UPFs showed measurable differences in brain areas involved in feeding behavior, emotion, and motivation.Higher UPF intake was linked to increased thickness in the bilateral lateral occipital cortex—a brain region crucial for visual object recognition and processing shapes. This finding suggests changes in how the brain processes visual food cues.
Unsurprising Findings, Expert Says
The findings “don’t surprise me one bit,” said Dr. Joseph Mercola, a board-certified family physician and author of “Your Guide to Cellular Health,” who was not involved in the study.The brain needs insulin for energy—it uses 20 percent of the body’s energy despite making up just 2 percent of its weight—so when insulin can’t do its job, the brain’s appetite control centers run on fumes, Mercola said.
Direct Brain Effects
The researchers noted that UPFs, which contain chemically modified ingredients and additives like emulsifiers, might change the brain through pathways independent of obesity. Emulsifiers may affect the brain by disrupting neurotransmitters, causing neuroinflammation, and altering gut microbiota.The study controlled for factors including nutrient content, socioeconomic status, physical activity, smoking, and alcohol use.
The finding challenges the idea that obesity is just about eating too many calories, Avery Zenker, a registered dietitian at MyHealthTeam and EverFlex Fitness who holds a master’s degree in nutrition and was not involved in the study, told The Epoch Times. The study highlights how additives and food processing affect the brain in a way that promotes overeating.
“A calorie is a calorie, but the type of food it’s sourced from plays a significant role in how we eat and how much we eat,” Zenker said. “I think it’s also validating for people to hear that, if they feel out of control around ultra-processed foods, there’s nothing wrong with them.”
Growing Body of Evidence
The researchers note that their findings, in addition to previous studies, suggest it’s time for regulatory action.“Given the growing body of evidence, reducing ultra-processed food intake and strengthening regulatory standards in food manufacturing may be crucial steps toward ensuring better public health outcomes,” Kanyamibwa said.
Zenker said the new study is consistent with much of the existing research on ultra-processed foods.
“While past research has consistently linked UPFs to health conditions like obesity, diabetes, and cardiovascular disease,” she said, “This study goes further by exploring direct structural changes in the brain, particularly in regions related to reward, hunger, and self-regulation.”
Zenker noted that UPFs are often high in sugar, sodium, fat, and carbohydrates, and low in vitamins, minerals, and antioxidants. “We know that this combination tends to be associated with unfavorable health outcomes.”
The researchers acknowledged limitations in their study, noting that while they found associations between UPF consumption and brain changes, they cannot definitively prove causation. The effect sizes were also relatively small.
“Given the observational nature of the study, we cannot exclude the fact that food processing is only part of the equation,” the study authors wrote. Kanyamibwa said that proving causation will require “further longitudinal or experimental evidence.”
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