Copying Apple Backfires! All of China’s Domestic Brands Fail, iPhone Leads with 10 Million Sales
Copying Apple Backfires! All of China’s Domestic Brands Fail, iPhone Leads with 10 Million Sales
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China celebrates its largest shopping festival, known as Double 11, every November 11. For businesses, however, the event extends far beyond that single day. It begins as early as October. Many Chinese smartphone brands even launched their campaigns in September, seeking to compete with Apple. But how effective have these efforts been?
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