China’s Coffee Price War: Deep Roast Americano for 7¢, 53,000 Cafes Gone This Year
China’s Coffee Price War: Deep Roast Americano for 7¢, 53,000 Cafes Gone This Year
Udumbara
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The coffee price war sparked by Luckin Coffee and Cotti Coffee took many by surprise, revealing that a freshly brewed cup of coffee didn’t have to cost 20 or 30 yuan—9.9 yuan was enough. However, as the hype faded and the stories lost their appeal, the battle reached a point where even 9.9 yuan seemed “expensive” because a 2.9 yuan coffee has now arrived.
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