Can cheap Chinese fashion challenge French haute couture?

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When Chinese fast-fashion giant SHEIN opened its first permanent store in Paris, it expected applause — not protest. Instead, France erupted. Demonstrators flooded the streets, unions called strikes, and government watchdogs uncovered illegal products on SHEIN’s platform — from banned weapons to child-like dolls. Within days, France froze the company’s operations, turning a retail launch into a diplomatic showdown. Behind the glittering façade of Paris fashion, a deeper battle is unfolding — between speed and tradition, profit and principle, China’s industrial might and Europe’s cultural pride. This is how the Red Dragon of Fashion met French resistance.

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