How China’s Cutthroat Competition Went Global
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SHEIN and Temu conquered global e-commerce with ultra-low prices, Chinese supply chains, and relentless competition. But now the two retail giants are turning on each other—fighting over suppliers, copyrights, market access, and the very business model that made them successful. As regulators tighten the rules and overseas growth becomes harder, China’s cutthroat “involution” is going global. This is the story behind the SHEIN–Temu war—and what it reveals about China’s ultra-cheap retail machine.
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