The Death Spiral of China’s Live-Stream E-commerce: 150M Accounts, 90% Unprofitable,60% Closure Rate

The Death Spiral of China’s Live-Stream E-commerce: 150M Accounts, 90% Unprofitable,60% Closure Rate

Udumbara Udumbara
Nov 28, 2024 - 11:18
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Military-style commands like these echo daily in livestreaming rooms across China, where livestream e-commerce has become the country's new gold rush.
According to China's Ministry of Commerce, livestream shopping generated a staggering 2.2 trillion yuan last year, accounting for nearly 20% of total online retail sales. Star livestreamers are effortlessly raking in massive profits.

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