Temu’s Daily Users in the US Drop 58%, Fleeing to Europe, but Europe Is Now Imposing Sanctions
Temu’s Daily Users in the US Drop 58%, Fleeing to Europe, but Europe Is Now Imposing Sanctions
Udumbara
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Both hosts highlighted the impact of the small-package tax exemption policy on China’s cross-border e-commerce. On April 2nd, U.S. President Trump signed an executive order, and by May 2nd, the U.S. government ended the "De Minimis" tax exemption for goods from China and Hong Kong. This means that e-commerce packages valued under $800, which were previously tax-exempt, now face taxes. After the policy change, data from market intelligence company Sensor Tower shows that Temu, the global discount platform owned by Pinduoduo, saw a 58% drop in daily U.S. users in May.
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