Fake Shoes, 1/3 Nike Shoes in the World Are Faked in China | Made in China

Fake Shoes, 1/3 Nike Shoes in the World Are Faked in China | Made in China

Fake Shoes, 1/3 Nike Shoes in the World Are Faked in China | Made in China

Putian Footwear Association 2021 statistics show that there are currently more than 4,200 shoe manufacturing enterprises, more than 500,000 hired workers, with a production value of more than 100 billion yuan. Putian makes both real and fake shoes, and is one of the largest domestic and foreign shoe OEM production bases in China, as well as the "capital of fake shoes" where the production of fake shoes has formed a complete industrial chain.

In 2007, U.S. police seized more than 300,000 pairs of fake Nike in New York, involving a total value of more than $31 million US dollars. These fake shoes from China stunned Americans. Putian’s fake shoes have several grades, from the fake shoes that the consumer can easily distinguish, all the way to "premium goods" that are indistinguishable from genuine products. The price also ranges from a few dozen yuan to several hundred yuan. The highest-grade fake shoes are said to be half the price of genuine shoes. According to statistics, in 2011, the sales of Putian "high imitation shoes" on Taobao reached 3.3 billion yuan, and there are data that 80% of the famous brand sports shoes on Taobao are "Putian products".

In recent years, Nike, Adidas and other brands have accelerated the pace of withdrawal from China, and product OEMs have gradually shifted to Vietnam, Indonesia and other countries. This is certainly related to China's rising labor costs and epidemic prevention and control policies. But is it also related to the manufacture of these fake shoes? Without the support of OEMs, can these fake shoe makers continue to be so rampant?