Did Beijing use BMW’s ice cream meltdown to put out a real fire for the CCP?
Did Beijing use BMW’s ice cream meltdown to put out a real fire for the CCP?
Did Beijing use BMW’s ice cream meltdown to put out a real fire for the CCP?
What are the hidden risks of doing business in China? BMW’s Mini had a PR crisis over ice cream at the Shanghai Auto Show, forcing the brand to apologize repeatedly. But was it the ice cream or the unfortunate timing of a fire in Beijing and CCP politics? If companies like BMW cannot control this hidden risk of doing business in China, they’ll be forced out quickly.
-What’s the BMW ice cream incident?
-The real factor behind the PR crisis
-How was it related to a fire in Beijing?
-Can BMW avoid the misfortune?