Did Beijing use BMW’s ice cream meltdown to put out a real fire for the CCP?

Did Beijing use BMW’s ice cream meltdown to put out a real fire for the CCP?

Did Beijing use BMW’s ice cream meltdown to put out a real fire for the CCP?

What are the hidden risks of doing business in China? BMW’s Mini had a PR crisis over ice cream at the Shanghai Auto Show, forcing the brand to apologize repeatedly. But was it the ice cream or the unfortunate timing of a fire in Beijing and CCP politics? If companies like BMW cannot control this hidden risk of doing business in China, they’ll be forced out quickly.

 -What’s the BMW ice cream incident?

 -The real factor behind the PR crisis

 -How was it related to a fire in Beijing?

 -Can BMW avoid the misfortune?