Chinese Youth in Tears: $0.70 Spicy Strips Too Pricey, Causing Snack Giant’s 26,000-Ton Sales Plunge
Chinese Youth in Tears: $0.70 Spicy Strips Too Pricey, Causing Snack Giant’s 26,000-Ton Sales Plunge
Udumbara
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Latiao, or spicy strips, are China’s national snack. These chewy, spicy, and tangy wheat strips are flavored with chili pepper and are a childhood memory for countless people born in the 1990s and 2000s. However, these spicy strips have become more expensive than pork.
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