Burger King Shuts 200 Stores in China in One Year as Local Brands Launch Aggressive Price Wars
Burger King Shuts 200 Stores in China in One Year as Local Brands Launch Aggressive Price Wars
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In response, McDonald's and KFC have introduced value-oriented promotions like "Crazy Thursday" and budget meal deals. Burger King has followed suit with its "Signature Burger Week for 9.9 RMB" offers. However, price-cutting alone is not a sustainable strategy, as it does not address the underlying costs of labor, rent, and ingredients, leading to potential financial losses—a concern highlighted by some franchisees.
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