BMW, Mercedes Plan to Exit China? $10,000 Loss per Car Due to Relentless Price Wars
BMW, Mercedes Plan to Exit China? $10,000 Loss per Car Due to Relentless Price Wars
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An investor in car dealerships mentioned that stores often fluctuate between losing and breaking even each year, with losses around one to two million yuan. However, if they exit the network, the losses could reach tens of millions of yuan. Additionally, a store often employs dozens to hundreds of staff, and compensating employees if they exit the network could amount to tens of thousands of yuan per person.
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