Airline ditches ‘Z’ logo over Russia

Japanese airline Zipair will cover up its “Z” tailfin logo with decals after some customers complained about its connections with Russia Read Full Article at RT.com

Airline ditches ‘Z’ logo over Russia

Airline ditches ‘Z’ logo over Russia

The Japanese carrier Zipair will replace its tail symbol due to customer complaints

A low-cost Japanese airline is changing the logo on its tail fins, replacing the letter “Z” with a geometric pattern, its president announced on Friday. Shingo Nishida said Zipair was taking this step after receiving a number of customer complaints about the letter, which has been seen on some Russian military vehicles during the ongoing conflict in Ukraine.

“Z” was adopted as the company’s logo in 2018, when Zipair was first established as a subsidiary of Japan Airlines. The company said it was planning to roll out the replacement design anyway, but will speed up the process so as to avoid the impression it was supporting Russia.

“We can confirm that we have received a number of customer comments regarding their feelings toward the design of the current livery,” a Zipair spokesman told CNN. “As a public transportation company, we are aware that the letter in question has been shown over various media channels on a global scale and how the design may be conceived in a negative way.”

“I think some people might feel that way when they see it without any explanation,” Nishida said at a press conference on Friday, announcing the revamp alongside a new US route. Zipair plans to start flying to San Jose, California in December.

Zipair will put decals on all of its four Boeing-787 Dreamliners starting on Saturday, and gradually repaint the planes by the spring of 2023, Nishida said.

“aggression” after some Russian military vehicles sported them as identification marks during the conflict.  

dropped their “Z” branding, South Korean tech giant Samsung has removed the letter from its smartphone models in the Baltic states, while Elle magazine denounced its Russian branch for publishing a cover about “Generation Z” – an entirely unrelated demographic reference.